Lauren Conrad, who many people might know from reality TV shows such as Laguna Beach or The Hills has taken her fame from those shows and built up a brand of her own. She now has two clothing lines, Paper Crown and Lauren Conrad for Kohl’s, has written six books, grazes the cover of magazines and runs her own Website: laurenconrad.com. This lifestyle website gives advice to women of all ages for fashion, beauty, fitness, food, home decor, crafts and even has a book club. In addition to her Website, she reaches out to her fans and followers on Twitter, Instagram, Pinterest, Facebook, YouTube and even Bloglovin’. By using all these different social media platforms she an reach people in every way possible making it convenient and easy for there to be more readers.
Whenever there is a new story posted on laurenconrad.com it is promoted on all her personal social media that has millions of followers, a tactic that is sure to drive readers to the website that will then share on their social media. All of her different social media accounts have the same image and same mantra which I believe helps build the fan base she has. They are the types of accounts that will want you to read more about it leading you to the Website and soon you’ll be reading all the different stories weekly.
The beauty of social media in this case is that if you are on her Twitter, you can read a headline and if you want to read more the link is right there. If you are on her Pinterest and see the same story but want to try it later you can pin it and o back to the link. You can also do these steps in reverse. If you decide to go straight to her website and read an article you love and want to share with your friends you can by the click of one button at the end of the article.
Without social media being involved the Website would most likely not be as successful as it is. The material she posts about is an inspiration to me and I hope my blog could be as successful someday.
Maura Christie 